Sunday, November 24, 2019

LinkedIn Buzzwords from 2010

LinkedIn Buzzwords from 2010 As a companion piece to my Top 10 Grammar and Spelling Errors from 2010 Id like to share with you LinkedIns list of overused buzzwords in year 2010 LinkedIn profiles.   Is it even possible to avoid using these popular words?   What a challenge for a LinkedIn profile writer! Sometimes words are overused because they work.   Its an ongoing challenge to stay ahead of the curve, and to stay grounded enough in accomplishments and concrete facts that even if these buzzwords appear, they do not come across as trite or cliche. The most overused words varied by country.   Heres the list in the United States: Extensive experience Innovative Motivated Results-oriented Dynamic Proven track record Team player Fast-paced Problem solver Entrepreneurial I challenge you to spot these words in your profile and find other ways to describe yourself and your accomplishments.   And I promise if we work together on your LinkedIn profile, we will find ways to avoid using most if not all of these words.   What a great way to make your profile stand out! Did you make changes to your profile based on this tip?   How did your writing transform?   Please share in the comments section! Category:Archived ArticlesBy Brenda BernsteinJanuary 30, 2011 2 Comments Paul Novak says: February 2, 2011 at 3:23 pm Oh no. Oh no no no! No the marketer speak, anything but that! Seriously, that is ONE thing I have avoided like the plague. If I see someone use synergistic one more time Im going to blow an artery. I have found that clients dont care one bit out how well your profile conveys your knowledge of marketing jargon. Once connected and communicating, they want to talk in terms that are easily understood and as casual as possible. They want a human being, not a marketing machine. If anything, Id suggest people simply lighten up and put more of themselves into their profile rather than worry about how they can jazz it up. You CAN be professional and candid at the same time. Log in to Reply The Essay Expert says: December 19, 2011 at 11:58 pm Love this comment Paul and I dont know how I missed it when you posted in February! YES you can be professional AND candid. I once wrote in a college students resume summary, Plays well with others. She got many interviews. Log in to Reply

Thursday, November 21, 2019

Porter's Five Forces Analises Essay Example | Topics and Well Written Essays - 1000 words

Porter's Five Forces Analises - Essay Example This essay will implement porter’s five force model to conduct an analysis of the competitive environment of UK coffee industry. Discussion Porter’s five forces model is an analytical tool that helps organizations to determine the competitive force of supplier’s bargaining power, buyer’s bargaining power, industry rivalry, threat of substitutes and threat of new entrants within an industry. Industry Rivalry UK coffee market is highly competitive as several leading global coffee chains and potential local chains are competing with each other within this similar industry. Starbucks is the leading organization within the UK coffee industry. High concentration among the rivals, high fixed costs, static market growth and presence of several perishable products, such as coffee drinks and food items are the major characteristics of UK coffee industry (Kine, 2010, p.245). Organizations like Starbucks and Costa are competing with each other for the same customers. These organizations have similar corporate goals, such as customer friendly products and employee friendly business policies and strategies. Zero switching cost for the potential customers promotes price war among the organizations (West, 2012, p.165). On the other hand, static market growth forces the existing organization to fight with each other for the market share. This intense market competition forces the organizations to adopt aggressive marketing strategy to survive in the market (Hill and Jones, 2008, p.12). Looking into these above aspects, it can be stated that the rivalry among existing organization within UK coffee market is quite high. Threat of New Entrants It is true that organizations within this industry require large capital to developed coffee chain stores. Therefore, it is difficult for the newcomers to compete with the potential and existing organizations with high capital and more than sufficient finance (Kim and Mauborgne, 2005, p.66). On the other hand, sig nificant and favourite locations are already occupied by the leading organizations. Therefore, it is tough for the new entrants to enjoy maximized footfall. Significant brand differentiation and differentiated product line increases the brand preference of leading players. It is difficult for the new organizations to compete with these leading players at the initial stage. Last but not the least; high legal entry barriers and market saturation can make it difficult for the new entrants to maximize market share at initial starting phase. Looking into these factors, it can be stated that the threat of new entrants is low. Threat of Substitutes Coffee is considered as a major energy drink products. The popularity and acceptance of this product is unavoidable. Recently, several food retail chains and soft drink manufacturing and distributing organizations are introducing several substitute calories free and differentiated energy drink products (Hutchens, 2009, p.31). Globalization and a dvanced technology is motivating organizations to offer substitute products. Somehow, these differentiated substitute products is affecting the total market share growth of the coffee industry. In addition to this, low or negligible switching cost to other substitute products in encouraging the potential customers to taste the differences. Though, several coffee chains are trying to differentiate their brand and product level, but